Have you ever seen an orchestra? The way the Maestro conducts and leads the entire group of diversified musicians. Every individual in the group has his/her music sheet to follow. Everyone and I mean each and everyone has a very crucial part to play along with the Maestro. Remember one [...]
A notable value proposition is important for any business to aptly communicate to the potential customers and existing customers the differentiating value of their products and services. Having a unique customer value proposition is important because it provides answer to an important question which is “why should your customer buy [...]
Before we give you some insights on why do companies hire a business consultant we give you some examples as to what problems do companies exactly face? Picture this: The executive team is currently not working as a team. They are more interested in their functions rather than working as [...]
I have observed that organizational leaders across various industries always emphasis the importance of building efficient work teams and building a great team culture. This is especially because considering the complexities of the business world it is difficult to expect one person to drive performance single-handedly. Delivering excellence at workplace [...]
Identifying ‘Big Picture’ opportunities and threats in your business environment. Apart from a company’s internal resources and peripheral factors, there are several other macro-environmental factors that can have a profound impact on the performance of a company. Analyzing the entire external marketing environment of a business is an extensive task. [...]
Strategy is the backbone of any organization. It can be compared with a ship’s rudder. One can imagine the state of the ship that tries to sail without a rudder. Similarly, it is impossible for an organization to keep functioning effectively without a proper strategy in place. Oftentimes, top officials [...]
