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How to Create a Unique Customer Value Proposition?

A notable value proposition is important for any business to aptly communicate to the potential customers and existing customers the differentiating value of their products and services. Having a unique customer value proposition is important because it provides answer to an important question which is “why should your customer buy from you?” Also, it helps in establishing a brand value that can tempt your ...

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How to Accomplish the Best from a Team

“A fraction of performance is worth pounds of promises” The, above phrase, very aptly relates to team performance. If teams come together, work towards a unified goal with active participation, there is bound to be a winning outcome. But is it that simple? As a leader, bringing a group of employees together merely does not ensure the success of a team. Each of the members must be a contributing team represe ...

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